Baemin x KYE Spring 2016 – Seoul Fashion Week

What do you get when you combine the talents of a fashion designer increasingly making her mark overseas, the typography of Korean hangeul and one of the top delivery companies in South Korea?

You get a very, very cool fashion collaboration that fuses corporate fonts into ready-to-wear fashion.  Designer Kathleen Kye of KYE and Baedal Minjok – which counts food among its many delivery services – worked together on a contemporary collection emblazoned with the Korean alphabet.


According to the press notes provided by Seoul Fashion Week, the intention of the collaboration was to create a fun celebration of the artistry of Korean characters combined with European styling.


Photos: Baemin x KYE Spring 2016 – Seoul Fashion Week
all photos by Yuan-Kwan Chan / Meniscus Magazine