Fashion throwback: Novak Djokovic for UNIQLO – 2012 Rogers Cup

Before switching to Lacoste, Novak Djokovic served as a UNIQLO Global Brand Ambassador from 2012 to 2018. In advance of his initial appointment on May 23, 2012 – timed with the French Open that year – Djokovic reflected on the partnership. According to a press release issued by UNIQLO at that time, he said, “UNIQLO is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call ‘Be Unique,’ and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.”

Check out these photos of Djokovic donning various UNIQLO apparel at the 2012 Rogers Cup in Toronto: