VLEEDA Spring 2017 (블리다) – Seoul Fashion Week 서울 패션 위크

Label: VLEEDA (블리다) (The acronym stands for “Very” (V) “Lee” (the designer’s surname) and “Da” (half of Lee’s first name)

Designer: Lee Daeun

Spring/Summer 2017 collection title: “Wings of ICARUS”

Our take: Doubling as an art studio, the fashion label VLEEDA constructed a mixed media sculpture titled Wings of ICARUS that served as the inspiration for its Spring/Summer 2017 women’s collection.  While the sculpture itself is mostly white and cream-colored – its depiction of melting wax recreating the tragedy of the Greek mythological figure – the clothes stay away from dark territory and instead embrace color.  Scarves, dresses, blouses and loose pants take on a more varied palette, bringing in pastels, floral prints and sequins in a few select pieces.  What the art and the fashion do have in common is the representation of the fluidity and movement, the latter serving as a more optimistic look towards the warmer months.

Official website: http://vleeda.com/

Video: VLEEDA Spring 2017 – Seoul Fashion Week
video by Yuan-Kwan Chan / Meniscus Magazine

Photos: VLEEDA Spring 2017 – Seoul Fashion Week
all photos by Yuan-Kwan Chan / Meniscus Magazine