The invitation to Kinder Aggugini’s runway show featured a picture of a blood-stained Snow White porcelain doll – this, just a very slight glimpse into his Spring/Summer 2010 women’s collection titled “The Loss of Innocence.” In creating it, Aggugini – who previously worked for John Galliano, Vivienne Westwood and Versace, among others – drew upon the twisted underbelly of childhood fairytales. “[Y]ou realize that the stories you were told begin to reveal a different meaning,” Aggugini explained in the show notes. “You begin to understand there is a dark underlying strand and the naivete goes.”
With this inspiration in mind, Aggugini succeeded in his goal. Presenting a hauntingly beautiful and macabre collection that seemingly exposed its fabrics’ ugly innards, the looks were complete with multi-colored giant snakeskin prints, circular semi-cutouts and even giant Mad Hatter chapeaux. Layered dresses exposed dueling patterns and colors – white cloth with black polka dots poked out of an otherwise normal pink short-sleeved dress – and long skirts were trailed by attached, unfurled black ribbons.
Photos: At the end of the
show
 |
 |
Models applaud at the close of the Italian designer's
show at Somerset House in London |
Video: Runway Highlights
video by Yuan-Kwan Chan
More London Fashion Week Spring 2010 coverage from Meniscus:
John Rocha: His strongest designs for women were those in cream and white, and some stiff bird’s nest tank tops and dresses. The men’s collection was less compelling.
Mulberry:
The atmosphere of the show took on an eerily creepy, almost sullen mood,
despite all the surrounding pastels. But Mulberry
presented versatile separates, fashionable and fun for women – and
even a couple of dogs.
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