What do you get when you combine the talents of a fashion designer increasingly making her mark overseas, the typography of Korean hangeul and one of the top delivery companies in South Korea?
You get a very, very cool fashion collaboration that fuses corporate fonts into ready-to-wear fashion. Designer Kathleen Kye of KYE and Baedal Minjok – which counts food among its many delivery services – worked together on a contemporary collection emblazoned with the Korean alphabet.
According to the press notes provided by Seoul Fashion Week, the intention of the collaboration was to create a fun celebration of the artistry of Korean characters combined with European styling.
Photos: Baemin x KYE Spring 2016 – Seoul Fashion Week
all photos by Yuan-Kwan Chan / Meniscus Magazine
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